GlassLab303

Marketing Director · Oct 2023–Jul 2026

Craft, brought into focus.

Jordan connected product storytelling, email and e-commerce, leading the website redesign and Shopify transition while supporting GlassLab’s presence at CHAMPS.

Brand marketing / Website & Shopify / Trade shows

Website Instagram Facebook

RESULTS & CAMPAIGN SCALE

Sales in three months: 2×
SKUs supported with content: 515
Email contact audience: 8,000+

From Jordan’s 2026 résumé. Marketing contributed to sales growth; audience size describes the mailing list, not subscriber growth.

Jordan’s strategy

Make the product the story.

Product photography and social content gave the glasswork a recognizable context, connecting its craft with the brand’s Colorado identity.

Carry that story into the storefront.

Jordan led the homepage redesign and transition to Shopify, bringing product presentation and the shopping experience together. Content production and organization supported a catalog of 515 SKUs.

Keep the conversation going.

Weekly consumer emails and monthly business emails reached an audience of 8,000+ contacts through Constant Contact. Social, email and trade show support connected the brand with different audiences across the same marketing effort.

Website redesign

A stronger home for the brand.

Shopify homepage · Current storefront captured October 2026. Jordan led the redesign and Shopify transition during the role.

CHAMPS

Taking the brand into the industry.

Jordan supported GlassLab’s participation in CHAMPS, extending the marketing work into the brand’s trade show presence.

Founded in 1999, CHAMPS is a business-to-business counterculture trade show connecting manufacturers, distributors, glass artists and retail buyers. Its glass art community and Glass Games competitions place craft alongside industry relationships.

About CHAMPS